Technology always offers new opportunities. Innovation in design and technology develop in tandem.
A product is bought to be used. Design emphasizes usefulness and disregards anything that detracts from it.
We use products every day. They affect our well-being. Only well-executed objects can be beautiful.
It clarifies the product's structure. At best, it is self-explanatory.
Products are tools, not decorations. Their design should be neutral and restrained, leaving room for the user.
It does not make a product appear more than it is. No manipulation, no false promises.
It avoids fashion and never appears antiquated. It lasts many years.
Nothing arbitrary. Care and accuracy show respect towards the user.
It conserves resources and minimizes pollution throughout the lifecycle of the product.
Less, but better. Back to purity, back to simplicity.